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About Us

Baby Not Included is a family run business born in May 2007. 

We hope that you find the site and the products to your taste, as each product is picked on the basis that it is something that we would use/buy for our own children. Baby clothes should be fun but practical with an added bit of cheekyness to match your child. 

Based in Sunny Devon we are open 24 hours a day and deliver throughout the UK and now the rest of the world. Should you have any questions, please contact us  by email at

We also get out and about in and around the Exeter, Devon area. You can see where we'll be next on our Events page so do pop by and say hello. 

Alternatively you can contact us via Twitter or Facebook. 



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